Through our hands-on experience, we know that a contract is essential for freelance copywriters. Read on for our guide on copywriting contract templates, because it outlines the many benefits of a copywriting contract template and how to use one.
A contract template is an excellent way for someone to ensure that they include all the necessary components when writing their contract, without missing something out.
In this article we’ll cover:
- What a copywriting contract is
- Times you should consider having a copywriting contract template in place
- The eight essential parts of a copywriting contract
- Five different types of copywriting contracts
- How you can use your copywriting contract template
- Two major tips for creating your own copywriting contract
- Frequently asked questions.
Let’s dive in!
What Is a Copywriting Contract?
A copywriting contract is a legally binding agreement that is made between a copywriter and a client. It should (at a minimum):
- Specify the scope of work
- Outline clear payment terms
- Define the rights to the written content.
A copywriting contract is drafted to protect both parties involved, ensuring that the copywriter delivers the requested services and deliverables within an agreed-upon timeframe and that the client fulfills all of their contractual obligations.
A copywriting contract may also include a confidentiality clause that states the obligations of the copywriter and sets out the process for dispute resolution.
In some versions, if the work requires you to negotiate on regular revisions and feedback from the client to ensure things are on track, this may be included as well.
No two projects will be the same, so a contract template should be able to be customized to suit different circumstances.
Purpose of a Copywriting Contract Template
The main purpose of a copywriting contract template is to serve as a foundation for creating a contract to adhere to by both parties. It provides a structure for clear communication and helps with establishing a professional relationship, making sure everyone involved understands the project.
Using a template to outsource your contract creation simplifies your work, and ensures all essential contract elements — such as scope, payment, deadlines, and revisions — are included. A good template also clarifies the ownership of intellectual property.
When details of the agreement are laid out, such as compensation for work, deadlines for deliverables, and a clause to terminate or for indemnification, the template can protect from misunderstandings and ensure both parties are on the same page.
A template should be reviewed periodically and renewed to incorporate any changes in laws or business practices.
There are many template options available when it comes to creating copywriting agreements, such as ours at Bonsai which is tailored for freelancers. Using a template is a great way to ensure you’re including everything you need to, while also saving time and looking professional.
When to Use an Effective Copywriting Contract Template
Copywriting contract templates are a great way to commit to looking professional and ensure that everyone is on the same page regarding the work that needs to be done.
But when should they be used?
Initiating New Client Relationships
When beginning a new client relationship, a copywriting contract needs to be signed by both parties to confirm their responsibility to adhere to the legal document. This helps in establishing a professional relationship and builds trust in the partnership.
Outlining Large or Complex Projects
When it comes to large or difficult projects involving many deliverables, a detailed contract is key.
A good contract describes the deliverables and deadlines in a way that clarifies expectations, leading to efficient and streamlined project management.
Protecting Intellectual Property Rights
Using a copywriting contract template means you can ensure the agreement clarifies the ownership of intellectual property.
When an agreement defines, allocates, and assigns the rights to the written contract clearly, it prevents future disputes over the ownership of the words and means any issues can be resolved quickly.
Formalizing Payment and Compensation Terms
A well-crafted contract template outlines clear payment terms between each party and ensures compensation for additional work. This is essential when it comes to questions over payment amounts, invoices, and payment schedules.
Remember: when everything is agreed upon, there is less likelihood of misunderstandings!
Defining Scope for Recurring or Retainer Services
A contract template is also essential when it comes to defining the scope of retainer services.
It’s crucial to have a contract that specifies the scope of work, and a template can ensure these terms are clearly outlined without the need to create brand new documents for every agreement.
Addressing Specific Confidentiality Concerns
Sometimes, copywriting involves dealing with sensitive information or trade secrets. A good template includes confidentiality clauses, ensuring both parties understand and explicitly agree to privacy and confidentiality concerns.
If you’re not sure whether a copywriting contract template is right for you, why not download one of the many free templates from Bonsai? Absolutely no payment is required!
Sign up for free and you’ll get access to a full range of contracts, including a marketing contract template and an advertising contract template!
Essential Components of a Copywriting Contract Example
A well-designed copywriting contract should cover all aspects of the business relationship. It should address every part of the project, ranging from scope to compensation, and include clauses on intellectual property and confidentiality.
Parties Involved and Contact Information
Each contract should begin by naming the parties involved and should include necessary information about the individuals, such as their company name and position. This ensures there is no ambiguity about who is involved.
Project Description and Scope
In this section, the scope of work should be specified. It should include:
- The type of project
- The type of copywriting services needed
- Any particular requirements the client has.
Deliverables and Specifications
This section should detail the items and forms of content that the copywriter needs to deliver. It can include:
- Word counts
- Topics
- Formatting requirements
- Any other deliverables.
Payment Terms and Schedule
It’s crucial that the contract outlines clear payment terms, and includes information regarding rates amount and how invoices will be paid.
A good contract also details the consequences of breach or termination.
Intellectual Property Rights and Licensing
This section clarifies the ownership of intellectual property once the final product has been submitted. It should state whether or not the client has full rights to use the content, and what the client’s use of the material may be.
Revision and Feedback Procedures
If the client requires regular revisions and feedback, this should be clearly stated in the contract.
This section should lay out exactly how the client will request changes and the timeframe in which these changes will be provided.
Deadlines and Timelines
This part of the contract defines deadlines and timeframes for the project. It ensures both parties are aware of delivery dates for drafts, revisions, and final content.
Confidentiality Clauses
A good contract includes confidentiality clauses to protect sensitive information. This could include:
- Company strategy
- Client information
- Anything else deemed to be confidential.
Once both the copywriter and client put their signatures on the document, confidentiality is protected.
Types of Copywriting Contracts
The field of copywriting is diverse, with many different projects, services, and client specifications. Here at Bonsai, we have templates available that cover all aspects of copywriting, ranging from proofreading to publishing!
Standard Project-Based Contract
A standard project-based contract is typically used for one-off projects and can be customized for different projects.
This contract lists the scope of the job, deadlines, and money for the project. It should clearly state the obligations of the copywriter so there is no room for misunderstanding.
In the case of scope changes, a contract often includes clauses that explain how these changes will be managed.
Retainer Agreement
A retainer agreement is used when a copywriter is hired for ongoing services.
The contract will state a set rate and when it will be paid, and by doing so ensure the copywriter’s availability for a certain number of words or hours of work.
It is a good contract for people who need ongoing content and want to have a long-term relationship with a copywriter.
Content Series or Campaign Contract
This contract is used when a client requires several content pieces to be created throughout a marketing campaign.
It could include multiple related items, such as blog posts, social media posts, or articles.
Payment terms may be upon completion of the series or staggered upon completion of milestones.
Ghostwriting Agreement
A ghostwriting agreement is used when a copywriter creates content specifically designed to be published under another name.
This agreement defines the rights to the written content, which in most cases involves the writer giving up ownership of the work.
These agreements often contain confidentiality clauses, as the publisher may not want it known that the pieces are ghostwritten.
Technical Copywriting Contract
A technical copywriting contract may be used when signing a copywriter to write technical manuals or other specialized content.
The agreement specifies the scope of work, and may also include clauses related to the research needed to complete the project.
How to Use a Copywriting Contract Template
Using a copywriting contract template is an efficient and easy way to create a contract without effort — it lets you ensure that all parties are on the same page, and feel confident that no important steps have been missed.
Understand the Contract Basics
Before anything else, make sure you understand the clauses and sections making up the contract. This helps in establishing a professional relationship as it means you understand what is involved in the contract and why it is important.
The basics of the contract include:
- The parties involved
- The scope of work
- Payment terms
- Deadlines
- Intellectual property rights
- Confidentiality agreements.
Customize for Client-Specific Needs
A good copywriting contract template can be customized for different projects — it shouldn’t be seen as a one-size-fits-all document.
You can, of course, alter the agreement to ensure it aligns with the client’s business goals and project requirements.
Clarify Project Scope and Deliverables
Your contracts must specify the scope of work and describe the deliverables and deadlines. This means that the copywriter understands what is expected of them. It should be detailed but flexible to allow for reasonable revisions and feedback.
Detail Payment Terms and Invoicing Process
A comprehensive contract outlines clear payment terms, including schedule and invoice details.
Make it clear how compensation for additional work may be handled, and have a clear invoicing process to ensure timely payments.
Address Intellectual Property Concerns
You must clarify the ownership of intellectual property within your contract. This can include the rights to the content once the project is finished, including the licensing terms if applicable.
If you want to simplify your copywriting contracts, why not try downloading one of Bonsai’s many free templates!
Just sign up for a free account with Bonsai and you’ll have access to a huge range of templates — simplify your copywriting projects and guarantee clarity in your client collaborations!
Tips for Creating a Copywriting Contract
Writing a copywriting contract from scratch can be time-consuming, but luckily we’ve got some tips to help you out!
Understanding the Business Model & Services Offered
Understanding the client’s business model is essential when creating a copywriting contract — this allows you to ensure the services offered match how the client works.
A contract that demonstrates an understanding of how your clients' businesses work shows professionalism and ensures both parties are aligned. This helps in establishing a professional relationship between the client and the copywriter.
Setting Clear Objectives for the Project
A good project should have explicit outcomes.
Define what a successful outcome will look like for both the client and copywriter — this can range from scope to deliverables.
Clear objectives keep everyone on the same page and are essential for client satisfaction.
Key Takeaways
A copywriting contract is crucial when it comes to defining the scope and terms of a copywriting project. Using a template is a great way to streamline the process and ensure no important components are missed.
There are many scenarios in which a copywriting contract is needed. These include:
- New client relationships
- Complicated projects
- Ongoing collaborations.
There are different types of copywriting contracts, such as ghostwriting contracts and campaign-based contracts, and these will all have different components. However, no matter your project, your contract must contain clear payment term details on intellectual property rights and a detailed scope of work.
It’s essential to understand the basics of copywriting contracts so they can be customized to suit the needs of your client.
To save time and ensure you include all the necessary elements in your contract, why not try using one of the many free contract templates offered by Bonsai.
Not only can our contracts give you peace of mind that every eventuality is covered in the content, but they’ve all been thoroughly checked and legally vetted by our in-house legal team! That means no paying for extra legal fees!
All templates are fully customizable, so you can add your logo or branding to each, and you can even send the PDF to your clients directly from within Bonsai — how simple is that?
Sign up for Bonsai today and start streamlining your copywriting contract process!
FAQs
Do I need legal advice when using a copywriting contract template?
If you plan on drafting your contract from scratch, it is advisable to get legal advice. If you plan to use a template, like one of the many available from Bonsai, then there is no need as all templates are checked for compliance by our in-house legal team.
Can I use a general contract template for my copywriting services?
You can use a general contract for your copywriting services, but it’s better to go with one specifically designed for your industry. We have a wide range of different copywriting contracts available at Bonsai to suit everyone!
How often should I review and update my copywriting contract template?
You should review and revise your copywriting contract template whenever there are changes in the services you provide, or when legal changes affect your agreement.