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Billable vs non-billable hours: What’s the difference?

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Use Bonsai to track and manage your billable and non-billable hours to maximize your profitability.
Use Bonsai to track and manage your billable and non-billable hours to maximize your profitability.
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Updated on:
September 28, 2024
September 28, 2024
TABLE OF CONTENTS
Use Bonsai to track and manage your billable and non-billable hours to maximize your profitability.
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Grasping the difference between billable and non-billable hours isn’t just about knowing what gets invoiced. It’s about understanding what drives profitability. 

  • Billable hours are the time you spend doing actual work for a client—think of project work, consultations, or anything that you charge for at your agreed billing rate. Use a billable hours tracker to keep tabs on it all. Whether you’re billing based on time or a fixed price, those hours are the foundation of your revenue.
  • Non-billable hours? That’s your time spent on things like admin, internal meetings, or even marketing—tasks that are necessary but don’t directly bring in the cash. 

Knowing how to manage both types of hours is essential because non-billable time, while important, can eat into profitability if not kept in check. The key is balance. 

But how do you find it?

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Introduction to billable and non-billable hours

Billable hours are what you charge your client for, non-billable hours are not. Sounds simple enough, right? But there's more to it. 

You’ve got to keep these clearly defined to avoid a mess at the end of the billing cycle. The right tool, like a billable hours tracker, is a game-changer here. It ensures you capture everything accurately, separating what’s invoiced from what isn’t.

Managing these hours effectively can mean the difference between a thriving business and one struggling to make ends meet. Getting a grip on your utilization rate—the percentage of your total hours that are billable—will help you see how effectively you’re turning time into profit. And hey, who doesn’t want that?

Definition of billable hours

Billable hours, put simply, are your bread and butter. They’re the hours you spend on client-related work that directly impacts your bottom line. Think project management, consultations, or any task specifically requested by the client. Tracked through a billable hours tool, these hours dictate your billing, be it time-based or on a fixed-price basis.

What’s equally critical? Avoiding what’s known as “billable rate overrun.” That’s when your actual billable hours exceed what was planned or budgeted; definitely not something you want happening too often. 

Keeping a close watch on your billable hours means you’re not only billing accurately but also protecting your profitability ratios. It’s about working smart, not just hard.

Definition of non-billable hours

Non-billable hours are those sneaky little time thieves; essential but not directly profitable. This includes tasks like internal meetings, training sessions, or marketing activities. While these hours don’t show up on your invoices, they’re still critical to your business operations.

The challenge is to keep them in check. Time tracking here is just as important as it is for billable hours. Even though these hours aren’t contributing directly to revenue, they’re influencing your utilization rate and overall efficiency. You can’t ignore them—just don’t let them dominate your schedule. 

Use tools like Bonsai to keep track of these hours and see where your time is going. You might be surprised.

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The importance of distinguishing between billable and non-billable hours

Why should you care about the difference? Well, it’s the backbone of your billing accuracy and project profitability. Clearly distinguishing between billable and non-billable hours lets you maintain transparency with clients, produce accurate invoices, and prevent unplanned expenses.

Billable hours are what keeps the lights on; non-billable hours are necessary but need to be managed carefully to avoid eating into your profits. Using a tracker ensures that every minute counts—whether it’s directly bringing in revenue or supporting the business in other ways.

Impact on revenue

Your revenue is directly tied to how well you manage your billable vs. non-billable hours. If you’re spending too much time on non-billable tasks, you’re essentially leaving money on the table. By accurately tracking and optimizing your time, you can improve billing accuracy and enhance project profitability.

It’s not just about working more; it’s about working more efficiently. Knowing where your time goes lets you make better decisions—whether that’s reducing unnecessary meetings or optimizing your project workflow. Remember, time is money, and how you use it can make all the difference.

With tools like Bonsai, you get a clear view of where your hours are going, allowing you to make informed choices and drive profitability.

Effect on employee productivity

Time tracking—sounds like a chore, right? But it’s actually the secret sauce for boosting productivity. When you track billable and non-billable hours, you get a clear picture of where your team’s time is going. That means better workload distribution and no more guessing games. You’ll also see an uptick in billing accuracy, leading to healthier project profits. Adjusting billing rates based on actual hours worked? That’s a no-brainer for fair pay and happier employees.

And here's the kicker: when you can pinpoint what’s generating revenue and what’s not, project management becomes a whole lot easier. Focusing on billable tasks while keeping non-billable work in check ensures resources are used efficiently. In the end, you’re not just tracking time—you’re driving productivity and profitability.

With tools like Bonsai, you can watch productivity in real-time. It’s like having a bird’s-eye view of your team’s workflow. Timesheets and capacity management features let managers make quick adjustments to keep projects on track and on time. It’s all about making every minute count.

Examples of billable hours in agencies

So, what’s billable? In agencies, it’s all about work that’s directly linked to clients and projects. Think client consultations, project execution, or creative tasks—all of which can be charged at your set billing rates. Non-billable hours, though, are those admin tasks, team catch-ups, and strategy sessions that, while important, don’t generate income.

Using a billable hours tracker isn’t just good practice—it’s essential. It ensures every hour billed is accounted for, maintaining transparency and keeping you in the clear with your clients. When combined with time-based billing, you get a real-time view of project profitability and resource utilization. It’s your blueprint for avoiding those nasty billable rate overruns.

Client meetings

Client meetings and client onboarding—they can be a goldmine or a time-sink. With the right tracking system, you can clearly distinguish between billable work and those friendly catch-ups that fall under non-billable hours. Accurate billing starts with knowing the difference. And discussing billing rates upfront—whether time-based or fixed price—eliminates confusion down the line. No one likes surprises on an invoice.

Tracking time spent in these meetings also reveals your utilization rate, helping you see what’s eating up time without contributing to revenue. It’s not just about tracking—it’s about maximizing every minute.

Project execution

This is where the rubber meets the road. During project execution, a solid billable hours tracker isn’t optional—it’s essential. It helps ensure that every hour spent on client work is logged, billed, and contributes to profitability. Separating non-billable hours from billable ones prevents those dreaded billable rate overruns.

Striking a balance between billable and non-billable tasks is crucial. It keeps your utilization rate healthy and your projects profitable. Whether you’re working on time-based billing or a fixed-price model, consistency is key to a smooth invoice process.

Examples of non-billable hours in agencies

Not all work is billable, and that’s okay. Non-billable hours are those spent on internal meetings, training, or administrative tasks. These activities keep the agency running smoothly, even if they’re not directly chargeable to a client.

Efficient time tracking here is just as critical. It helps distinguish between billable and non-billable work, minimizing billable rate overruns and promoting a healthy utilization rate. In the long run, it’s not just about profitability—it’s about sustainability.

Internal meetings

Internal meetings might not be billable, but they’re vital. They help in planning and managing how billable hours stack up against non-billable ones. Using a billable hours tracker during these sessions? It’s a game-changer. It keeps you aware of where your team’s time is going and helps prevent those sneaky billable rate overruns.

These meetings are also an opportunity to review billing strategies, be it time-based or fixed price. Discussing these approaches openly can refine your invoicing process and drive better project profitability. You’re not just meeting—you’re strategizing.

Training and development

Training sessions are where the magic happens—team members get upskilled, which means better project execution down the line. They’re non-billable but essential. And while they don’t contribute directly to revenue, they’re critical for long-term profitability.

Implementing training that emphasizes the importance of time tracking can change how your team views billable vs. non-billable tasks. It’s not just about learning—it’s about understanding the impact of every hour worked. And when employees know how their work affects project profitability, they’re more engaged and productive.

How to track billable and non-billable hours

Getting a handle on billable vs. non-billable hours is crucial—without it, you’re basically flying blind when it comes to billing accuracy and project profitability. 

You need a system, whether it’s an old-school timesheet or a sleek software solution, to capture every second of billable work alongside those essential non-billable tasks. It’s not just about tracking hours; it’s about making sure you’re billing right and not bleeding time on tasks that don’t directly add to your bottom line.

So, what’s the strategy? For billable hours, focus on anything that’s client-facing or project-related—these are your breadwinners. Non-billable hours? Think admin work, team meetings, or even training. 

Keeping an eye on your utilization rate—the ratio of billable to total hours—is key to understanding how effectively you’re using your time. 

And let’s not forget to monitor for billable rate overrun, where actual hours surpass what’s been budgeted. It’s all about finding that balance and ensuring your billing rates are fair and reflective of the work done.

Manual time tracking

Manual time tracking: it’s the classic way of logging hours, but it’s got its pros and cons. 

On the plus side, it forces you to be mindful of how you’re spending your time, giving you a clearer picture of both billable and non-billable work. However, it can get tedious—especially if you’re not consistent with it. And let's be honest, it’s easy to forget to log those 15-minute intervals of project tweaks or client calls.

Why does it still matter? Because it gives you control. You can manually adjust for billing rates, and it’s a great way to keep your utilization rate in check. 

But be wary—manual tracking is prone to human error, and if you’re not careful, it can lead to those dreaded billable rate overruns. It’s all about discipline and constant monitoring.

Using time tracking software

Time tracking software does the heavy lifting for you, separating billable work from non-billable tasks at the click of a button. It’s about as easy as it gets. 

By logging every minute spent on a project, you create a crystal-clear record of billable hours, which makes invoicing a breeze. And those non-billable hours? They’re captured too, giving you a holistic view of how your team’s time is allocated.

The beauty of software is its ability to automate and streamline. It reduces errors, maintains a healthy utilization rate, and flags any signs of billable rate overrun. Whether you’re working on fixed-price projects or time-based billing, having an automated system keeps things transparent and efficient.

How to use Bonsai to track your billable and non-billable hours

Bonsai isn’t just another time tracking tool—it’s your agency’s command center for monitoring hours and boosting productivity. Here’s a quick step-by-step to make the most of it.

Step 1: Set weekly capacity for your team members

Head to the Team tab on your dashboard and add your crew. Define their weekly capacity—essentially, the total hours they’re available to work. This is your baseline for monitoring workloads and making sure no one’s burning out or twiddling their thumbs.

Step 2: Assign billable and cost rates

Assign each team member their specific billable and cost rates in the Team tab. This helps you see, at a glance, how much you’re charging clients versus what it costs you internally. It’s all about transparency and control over your finances.

Step 3: Start tracking time

There are two ways to track time in Bonsai:

  1. Use the in-app timer to log hours in real-time.
  2. Manually enter hours in the Timesheets section for more flexibility.

Make sure you’re capturing both billable and non-billable hours. Every task counts, even if it’s not chargeable.

Step 4: Review and adjust logged hours in Timesheets

Check the Timesheets tab to see a weekly summary of all logged hours. Adjust entries as needed to ensure everything’s in the right place. This keeps your data clean and your insights accurate.

Step 5: Customize rates for specific projects

Sometimes, standard rates won’t cut it. For projects that need special pricing, adjust the rates directly in the Project Settings. This way, your billing aligns perfectly with what you’ve agreed on with the client.

Step 6: Monitor team performance with activity reports

Dive into the Activity Report to get a full view of how your team is splitting their time between billable and non-billable tasks. You can also generate a Utilization Report to track each team member’s productivity based on their weekly capacity. It’s like having a real-time pulse check on your agency’s efficiency.

Step 7: Invoice unbilled hours with one click

In the Time tab of a project, you can view all unbilled hours. With a single click, generate an invoice to make sure no time slips through the cracks. It’s quick, easy, and ensures you get paid for every bit of work done.

How to increase billable hours

More billable hours, more profit. It’s that simple. But how do you make it happen? First, tighten up your time tracking. If you’re missing out on even a few billable minutes here and there, it adds up fast. 

Use precise tools to capture every second of client work—don’t let those hours slip through the cracks. Improving time tracking accuracy isn’t just about logging hours; it’s about capturing the full value of your work.

Next, consider your pricing model. Switching from a fixed price to time-based billing can be a game-changer. It allows you to charge for every moment spent on client work, preventing undercharging. 

Keep a close eye on your utilization rate—it shows you how much of your available time is actually spent on billable tasks. The goal? Reduce non-billable hours and ramp up the billable ones. It’s all about getting the most out of your team’s time.

Improving project management

Good project management is like steering a ship. You need to navigate carefully to avoid pitfalls like billable rate overruns and billing inaccuracies. Start by implementing a reliable billable hours tracker. This helps you stay on top of time-based billing and ensures you’re not losing money on misreported hours.

Differentiate clearly between billable work (like client deliverables), non-billable work (like internal planning), and non-billable tasks (like training sessions). This clarity helps prevent confusion on invoices and boosts overall profitability. By optimizing your resource utilization, you’ll not only manage projects better but also improve your bottom line.

Reducing non-billable work

Non-billable work—it’s the silent productivity killer. It’s those tasks that chew up hours but don’t add to your revenue. To minimize them, start by identifying and categorizing these tasks. Are there meetings that could be shorter or emails that could be streamlined? Use a billable hours tracker to gain insights into how much time is spent on non-billable activities.

Cutting down on non-billable hours improves your utilization rate, which in turn boosts your profitability. And don’t forget: you can consider adopting a fixed price model for repetitive non-billable tasks. This way, you’re not losing time to activities that don’t directly contribute to your bottom line.

How to handle non-billable hours

Managing non-billable hours is like maintaining your car—necessary, but you don’t want to overdo it. Track them meticulously to get a full picture of where time goes. Even though they don’t generate direct revenue, they still cost you money. So, factor them into your overall billing rates to keep things transparent.

Using tools that separate billable from non-billable hours helps prevent surprises. This way, whether you’re using time-based billing or fixed price contracts, you’ve got a clear view of how your resources are being used. Think of it as fine-tuning your business engine—keeping things running smoothly without any unnecessary drag.

Setting a limit for non-billable hours

To maximize profitability, set strict limits on non-billable hours. Why? Because time spent on non-billable tasks eats into your revenue potential. Establish a cap—say, no more than 15-20% of total hours—and stick to it. This ensures your team focuses more on activities that drive income.

Review your time-based billing rates regularly and use a reliable billable hours tracker to monitor adherence to these limits. If necessary, consider adopting fixed pricing for non-billable activities, like internal training or admin work. This way, you control costs and improve productivity without sacrificing necessary business operations.

Turning non-billable hours into billable hours

The holy grail of time management: turning non-billable hours into billable ones. Start by identifying non-billable tasks that could be incorporated into client work. For example, could those internal research hours be repositioned as client consulting time? Could a freebie service be turned into a paid add-on?

It’s all about being strategic with your billing accuracy. Use your time tracking data to analyze trends and adjust billing rates accordingly. And remember, a robust billable hours tracker will make it easier to spot opportunities for conversion. You’ll boost your utilization rate and ensure that more of your team’s time contributes directly to the bottom line.

Conclusion: Balancing billable and non-billable hours

Finding the right balance between billable and non-billable hours is essential for profitability. Use a billable hours tracker or a sophisticated time tracking system to maintain billing accuracy and manage billing rates effectively. This helps in clearly distinguishing between billable work and non-billable tasks, ensuring you’re making the most out of your resources.

Understanding when to use time-based billing versus fixed price models will guide you in optimizing your time allocation and managing your team’s productivity. It’s about striking the right balance—so your business can thrive without burning out your resources. 

Ready to fine-tune your billable hours strategy? Let's make it happen.

Use Bonsai to track and manage your billable and non-billable hours to maximize your profitability.
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